>> you're aiming towards a customer, because they see it that way, they like it that way. the movie folks did not invent that attitude, they may be exploiting it. i can add that to them. but in this film, it's very interesting because the story is true. neil: peter, it is always a pleasure. thank you very much. anyway, i would like to give you a version of the white house pitch. because this video is a hit according to the white house. there will be a quiz after the break. ♪ ♪ ♪ ♪ [ male announcer ] this store knows how to handle a saturday crowd.